Northeast Education Roadshow

ASA Northeast Education Roadshow 2026

Who Should Attend?

This half-day event is designed for employees of PHCP-PVF distributor, manufacturer and representative companies in the ASA Northeast region, including those involved in:

Inside, Outside and Counter Sales

Branch Management

Warehouse, Operations and Purchasing

Anyone new to the PHCP-PVF industry or looking to strengthen their industry knowledge

ASA Northeast Region: Delaware, District of Columbia, Eastern Pennsylvania, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island and Vermont

WEDNESDAY, OCTOBER 21

11:30 AM
REGISTRATION OPEN

12 – 12:30 PM
NETWORKING LUNCH

12:30 – 1:45 PM
GENERAL SESSION
High-Velocity Selling in the New Marketplace
Marc Wayshak, CEO at CEO Revenue Roundtable, Author, Revenue Strategist

In this session, Marc Wayshak will share practical strategies for succeeding in today’s changing sales environment, with a focus on prospecting, closing sales and recapturing lost business. Marc combines the latest data on what’s working for top performers with humor, storytelling and hard-earned expertise to help sales professionals strengthen their approach and drive results.

Marc Wayshak is a sought-after keynote sales speaker who has trained thousands of salespeople across the globe. He is CEO of CEO Revenue Roundtable and an author and revenue strategist. His Sales Insights Lab is an industry leader in data-driven sales coaching, training and mentorship.

2 – 3 PM
GENERAL SESSION
Essentials of Profitable Wholesale Distribution, Part 1
Colin Dees, Coach/Consultant at Dees Consulting, LLC, Author

During this two-part session, Colin Dees will explore key elements of ASA Education Foundation’s Essentials of Profitable Wholesale Distribution course, including customer pricing and profitability, purchasing and replenishment, warehouse management, transportation, and business intelligence. Attendees will gain practical insights and strategies they can apply to everyday operations, goals and objectives.

Colin Dees is a former distribution executive, author, coach and consultant who formed Dees Consulting Group in 2019 to support companies looking to grow and improve their businesses. He is also a current Ph.D. student at Clemson University.

NOTE: Each attendee also will receive a copy of ASA University’s Essentials of Profitable Wholesale Distribution workbook.

3:15 – 4 PM
GENERAL SESSION
Essentials of Profitable Wholesale Distribution, Part 2
Colin Dees, Coach/Consultant at Dees Consulting, LLC, Author

Colin Dees’ session continues.

4 – 5 PM
ROUNDTABLE DISCUSSIONS
ASA Northeast Roadshow attendees will have the opportunity to sit down with their peers in similar job functions and discuss best practices, industry challenges and how to solve them.

5 – 6 PM
NETWORKING RECEPTION
Cap off the afternoon with fellow ASA Northeast Roadshow attendees. Owners, C-suite executives, and principals from Roadshow companies will also be invited to attend the closing reception.