9:30 a.m. – 11:30 a.m. 
ADVISORY GROUP MEETING

11 a.m. – 6:30 p.m. 
REGISTRATION OPENS
 

1 p.m. – 3:30 p.m. 
GROUP GIVE-BACK ACTIVITY
Giving Factory at Work with Cradles to Crayons

3:30 p.m. – 5:15 p.m.
OPENING GENERAL SESSION
The Reinventable Mindset
Speaker: Nataly Kogan

Change is no longer the exception - it’s the norm. In this inspiring keynote, Nataly Kogan introduces her Reinventable Mindset, showing how to transform disruption into opportunity, lead with possibility, and thrive with confidence, clarity, and creativity.

5:30 p.m. – 6:30 p.m.
WELCOME RECEPTION

6:30 p.m. – 9:00 p.m.
OPTIONAL OFF-SITE ACTIVITY
Boston Crawling - Private History Tour Pub Crawl
Explore Boston’s hidden history as you crawl through local pubs and historic taverns on The Freedom Trail.  Hear the wild, untold stories of colonial rebels and revolutionaries on The Independence Pub Crawl.
*Additional per-attendee cost.

7:45 a.m. – 8:30 a.m.
NETWORKING BREAKFAST
First Time Attendee tables & Assigned Tables

8:30 a.m. – 9:45 a.m.
GENERAL SESSION
Self-Awareness
Speaker: Dr. Tasha Eurich

Great leadership starts with self-awareness. In this keynote, you’ll learn how knowing yourself unlocks agility, connection, and innovation - helping you inspire your team, strengthen relationships, and succeed in today’s fast-changing world.

9:45 a.m. – 10 a.m.
BREAK

10 a.m. – 11 a.m.
GENERAL SESSION
Using Data to Drive Your Business
Speaker: Justin Elis from Southwest Sales

Hosted by Justin Elis, CEO of Southwest Sales, this session shows how leaders can use data to set priorities, allocate resources, and make confident decisions in a changing market. Drawing on Justin’s experience in finance, M&A, and operational growth - from KPMG to scaling Safe Harbor Marinas - attendees will gain practical insight into turning complex information into clear, actionable strategy that drives disciplined growth and long-term value.
 

11:15 a.m. – 12:15 p.m.
CONCURRENT PANEL DISCUSSIONS
Mentor/Mentee Relationships
Creating Your Own Brand

12:15 p.m. – 1:30 p.m.
WII MEMBER LUNCHEON
Featuring a divisional update from the Women in Industry (WII) Chairwoman, Meagan Owen, Eastern Industrial Supplies, Inc. and an address from the 2026 ASA President, Kip Miller of Eastern Industrial Supplies, Inc.

1:30 p.m. – 1:45 p.m.
BREAK

1:45 p.m. – 2:45 p.m.
BEST PRACTICE ROUND TABLE SESSIONS
Join fellow attendees for a collaborative session to share best practices, innovative strategies, and practical solutions. You will walk away with valuable insights that you can take back and apply within your personal and professional lives.

2:45 p.m. – 3 p.m.
BREAK

3 p.m. – 4 p.m.
WOMEN OF THE YEAR AWARD RECIPIENT & PANEL DISCUSSION

5:30 p.m. – 7:30 p.m.
NETWORKING RECEPTION AT SPIN
Join us for an evening of connection and play at SPIN, the original ping pong social club where people come together through the joy of the game. Guests will enjoy exclusive access to the entire venue, featuring 20 ping pong tables, the signature ping pong ball bathtub, and plenty of space to relax and mingle.

Please note that a full dinner will not be provided, so come ready for light bites, beer and wine bar, great conversation, and plenty of friendly competition!

7:30 a.m. – 8 a.m.
NETWORKING BREAKFAST
No assigned seats during this breakfast.

8 a.m. – 9:30 a.m.
GENERAL SESSION
Elevate Yourself and Your Team: Leading with Purpose, Power & Productivity
Speaker: Mary Kelly
 

In a time of rapid change and shifting workplace dynamics, this high-energy, interactive keynote equips you to lead with purpose, inspire your team, and boost productivity. You’ll also gain access to a powerful toolkit of actionable resources to help you build trust, drive accountability, and lead with clarity and confidence.

9:30 a.m.
DEPARTURES