Showroom Managers Networking Council

This Council brings together the individuals responsible for running a wholesale distribution showroom. Whether large or small, every showroom manages its own financial needs to maintain a high-quality, service-oriented team, and requires different selling techniques from the rest of the distributor's business, all while staying on top of the latest design trends in the industry.

Past Events

50 Steps to the Best First Impression
January 11, 2017
7:00am – 10:00am Eastern

Presenter:  Hank Darlington, Darlington Consulting

As we all know, first impressions are the best impressions, and your showroom is a large venue for the customer's first impression. Once the customer arrives outside the impression begins. Hank Darlington will present 50 steps on how to give the customer the best first impression for little or no extra cost. It's not just the showroom image but also the image staff puts forth as well. Hank Darlington is the owner of Darlington Consulting and author of several monthly articles for industry publications. He also teaches seminars and offers a range of consulting services for dealers, distributors and manufacturers in the kitchen and bath industry. In 2004, Hank was inducted into the Hall of Fame by the National Kitchen and Bath Association.


WEBINAR: Leveraging Your Greatest Asset
June 16, 2016
10:00am – 11:00am Central

Presenter:  Steve Gumm, Strategist and Marketer, Drop In Local

During this webinar you will hear the simple steps to instantly stand out from your competitors when consumers are looking online.  Hear what Google looks for when recommending business like yours and how to maximize this advantage.  Also hear how to tap into your greatest assets – your people, their knowledge, history and skill and integrate this valuable information into your communications.



ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001