Showroom Managers Networking Council

This Council brings together the individuals responsible for running a wholesale distribution showroom. Whether large or small, every showroom manages its own financial needs to maintain a high-quality, service-oriented team, and requires different selling techniques from the rest of the distributor's business, all while staying on top of the latest design trends in the industry.
 

Upcoming Events

Make Customers Your Most Powerful Weapon & Turn Your Showroom into a Selling Machine

Wednesday, January 10, 2018
7 am—10 am EST
Orange County Convention Center
9800 International Dr, Orlando, FL 32819
Registration fee: $125
Program registration will open October 2017.

Description
Customers are your business and most buying decisions take place in the emotional center of the customer’s brain. This program will show you how to grow and retain your customer base by employing a variety of strategies, including the Kano model. Develop and orchestrate the kind of customer experience that inspires lifelong loyalties—and makes word-of-mouth you’re least expensive but most powerful marketing tool. You will also discover fascinating ways to appeal directly to these emotions in your showroom by tweaking your surroundings. Learn how to maximize showroom ambiance and product displays to transform the average showroom into a formidable selling system.

About the Speaker
Robb Best, a highly sought-after speaker, is currently the Senior Advisor of Cognitive Strategy for Elkay Corporation. He is a 28-year industry veteran, having led a nationally recognized company during its most profitable years. His fascination with neuroscience has led to the development of a communication and sales system based on human behavior. His current blog, MindframewithRobb is regularly read in 14 countries.

Past Events

50 Steps to the Best First Impression

January 11, 2017
7–10 am Eastern

Presenter:  Hank Darlington, Darlington Consulting

As we all know, first impressions are the best impressions, and your showroom is a large venue for the customer's first impression. Once the customer arrives outside the impression begins. Hank Darlington will present 50 steps on how to give the customer the best first impression for little or no extra cost. It's not just the showroom image but also the image staff puts forth as well. Hank Darlington is the owner of Darlington Consulting and author of several monthly articles for industry publications. He also teaches seminars and offers a range of consulting services for dealers, distributors and manufacturers in the kitchen and bath industry. In 2004, Hank was inducted into the Hall of Fame by the National Kitchen and Bath Association.

 
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ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001