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SWPD Leadership


8:00 a.m. – 1:00 p.m.

Attendees are encouraged to arrange networking gatherings with their customers and suppliers. Remember, it is important to be back early enough to attend the educational session starting at 3:00 p.m.

1:00 p.m. – 6:00 p.m.

Conference registration and information desk open.

1:30 p.m. – 2:30 p.m.

The meeting is open to all registered attendees interested in learning about Council activities or would like to get involved.

3:00 p.m. – 5:00 p.m.

The Consistent Habits of an Authentic Sales Professional

Sales results are driven by consistent habits. In this session you will discover how to overcome complacency as you develop habits of an authentic sales professional. From consistent prospecting to taking care of your clients, you’ll learn proven skills and disciplined habits that will help you grow your sales in the coming year.

Advanced Client Management Strategies to Grow Sales
How do you take your results to the next level? You will discover how to grow sales inside your client base while generating a steady stream of referrals for new business. Based on proven strategies used in highly competitive marketplace you will discover tactics that you can put to work to build your sales pipeline and your income. Training is directed at middle managers and emerging leaders; however, all attendees are welcome to attend.

Speaker: Larry Levine
Larry Levine is the international best-selling author of Selling from the Heart: How Your Authentic Self Sells You, and the co-host of the Selling from the Heart Podcast. Blending a heart of service with over three decades of in-the-field sales experience, Larry helps sales professionals develop a mindset and skill set for authentic success. Attendees will receive a copy of Larry’s best-selling book Selling from the Heart: How Your Authentic Self Sells You.

6:00 p.m. – 7:00 p.m.

All registrants are welcome to attend.

Event Sponsor:





7:30 a.m. – 10:00 a.m.

All attendees are welcome, including spouses.

8:00 a.m. – 9:30 a.m. | Keynote Session: Teamwork and Leadership in a Changing World
Speaker: Karl Mecklenburg, CSP

You probably know Karl as #77, former Denver Broncos All Pro linebacker and captain. He also has been a professional keynote speaker for the last 18 years and has earned the Certified Speaking Professional designation from the National Speakers Association.

Event Sponsor:



9:30 a.m. – 10:00 a.m. | Economic Forecast for our Industry
Speaker: Chris Kuehl, PhD

Dr. Chris Kuehl is a Managing Director of Armada Corporate Intelligence. He provides forecasts and strategic guidance for a wide variety of corporate clients around the world. He is the chief economist for several national and international organizations. Prior to starting Armada in 1999 he was a professor of economics and finance for 15 years – teaching in the US, Hungary, Russia, Estonia, Singapore, and Taiwan. He holds advanced degrees in economics, Soviet studies, and East Asian studies.

10:00 a.m. – 11:00 a.m.

Attendees are encouraged to arrange networking meetings with their customers and suppliers.

11:00 a.m. – 5:00 p.m.

Two separate networking/fun events. Both events require pre-registration, no on-site registration for the events will be available. Also, both events have limited spaces so reservations will be taken on a first come first served basis – so be sure to register early!

12:00 p.m. | Golf Outing
A golf outing is being held at the beautiful Indian Wells Golf Resort with a shot-gun start at 12:30 p.m. A $239 registration fee is required and includes all green fees and cart. Reservations are limited so first come first serve.


11:00 a.m. – 5:00 p.m. | Palm Springs Aerial Tramway and Lunch
The Palm Springs Aerial Tramway, is located in the rugged Chino Canyon on the north edge of Palm Springs. A $100 registration fee is required to enjoy the event and the fee includes transportation to Chino Canyon, Tram ride, and lunch at the top of the mountain. Reservations are limited so first come first serve.

6:00 p.m. – 8:30 p.m.

Attendees are encouraged to arrange networking dinners/meetings with their customers and suppliers.

9:00 p.m. – 10:00 p.m.

Open to all registrants.

Event Sponsor:

Registration is now open for the 2024 SWPD Leadership Conference!

Click here to view 2024 SWPD Leadership Conference registration fees.

Register Now!

Questions? Contact jkendzel@asa.net

Renaissance Esmeralda Resort & Spa
44400 Indian Wells Ln,
Indian Wells, CA 92210
(760) 773-4444

Guest rooms have been contracted for the nights of Wednesday, April 3 – Friday, April 5. If you need additional nights outside of that timeframe, please call the hotel to make your reservation: (800) 446-9875.

Room Rate: $369 plus tax per night, plus $25 nightly resort fee

Reservation Deadline: Wednesday, March 6 or until rooms are sold out.

Book Your Hotel



If you are interested in sponsoring the 2024 SWPD Leadership Conference,download and submit the sponsorship form or email jkendzel@asa.net for more information.