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IDEA is the industry-endorsed technology solutions provider. They know the challenges of companies large and small, because they were created for the industry by the industry. Since the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) established IDEA in 1998, they’ve been servicing distributors and  manufacturers with product data syndication and EDI (electronic data interchange).


  • IDEA X-Check℠
  • IDEA Exchange℠
  • IDEA Managed Services℠
  • IDEA OrdrTrak℠

IDEA X-Check℠ - Comprehensive Product Relationship Database


IDEA X-CheckSM, sponsored by NAED, features cross-references, product relationships, and keywords. Boost sales, decrease lost revenue, save time, and increase average order values by offering alternative products around the clock with minimal upfront expense to your business. If your business is not utilizing up-selling and cross-selling, you are leaving money on the table. Amazon reports up to 35% of its total sales comes from product recommendations. IDEA X-Check improves online shopping experiences by displaying information relating to accessories, upgrades, and parts associated with a given product. With one-to-one cross references and more added daily, you can keep buyers engaged on your site and compete against online giants. Website: www.idea4industry.com/idea-xcheck


Features and Benefits


  • Tailored configurations for ERP & e-commerce system integration
  • Rapid deployment in days, not months
  • Intuitive staff training for easy data utilization
  • Affordable tier-based pricing, no significant upfront expenses
  • ROI optimization through up-selling & cross-selling opportunities
  • Simplified product searches & improved results with keyword implementation
  • Online customer experience improvements enabled by more robust data

IDEA Managed Services℠ - Premium, Managed, EDI Solutions for Your Unique Business


When you outsource operations to an EDI managed services provider you trust, you eliminate compliance fines, EDI operational costs, overhead, and expensive searches for increasingly elusive EDI professionals. You’ll also gain a partner with an in-depth understanding or your business, processing rules, and trading partner requirements as well as a primary contact to share daily reports and insights for ongoing optimization. Website: www.idea4industry.com/edi-managed-services

Features and Benefits

  • EDI Mapping/Translation Services: save up to $45K on EDI translation or mapper software ownership & support costs
  • Managed AS2/FTP Connections: utilize IDEA’s hosting services for dedicated AS2, FTP, OFTP, or OFTP2 connections, facilitating trading with partners not utilizing a VAN
  • Trading Partner Onboarding: accelerate setup and implementation of new EDI trading partners through IDEA’s outsourcing services
  • EDI Professional Services: leverage decades of EDI expertise and best practices

IDEA Exchange℠ - Flexible EDI Integration with Expert Support


IDEA Exchange℠ is a complete EDI solution for manufacturers and distributors, powered by a worldclass VAN and an expert support team on call to solve technical problems or manage your entire EDI operation. In our 20+ years in EDI, we’ve encountered many complex challenges: companies demanding a fortune in implementation fees, EDI-trained staff retiring with no replacements, and trading partner EDI requirements increasing in complexity. Our team takes a consultative approach to build, customize, and support EDI services and solutions. Even if you’ve been told an obstacle is preventing EDI implementation or improvement, we will work with you to develop a solution for a lot less upfront costs than you might think. Website: www.idea4industry.com/idea-exchange

Flexible EDI Integration with Expert Support

  • Monitor document status across transactions with advanced search, sort, & reporting functions for efficient EDI management
  • View your documents in both the format you sent them, & in the format they were received
  • Ensure robust, multilevel network security with firewalls, encryption, certificates, authentication, validation, redundancy, & disaster recovery for uninterrupted operations
  • Automate order management with trading partners that are not EDI-capable using a text-to-EDI conversion tool
  • Regenerate EDI documents with point & click ease. Never spend time or resources recreating EDI documents again

IDEA OrdrTrak℠ - Central Hub for Order Tracking, Pricing, & Stock Status


IDEA OrdrTrakSM streamlines information exchange across manufacturers, manufacturer representatives, distributors, and contractors. With a unified platform and single login, IDEA OrdrTrak facilitates the efficient viewing and sharing of order status, product inventory details, product specifications, and pricing information. This minimizes manual efforts, reduces response time lags, and contributes to significant industry-wide cost savings. Website: www.idea4industry.com/ordrtrak 

Features and Benefits

  • Fosters many-to-many relationships, seamlessly connecting manufacturers, reps, distributors, & contractors for collaborative data exchange
  • Leverages secure Application Program Interface (API) connections to ensure robust data security & easy setup
  • Enables controlled, secure data transmission by allowing manufacturers to manage & approve data requests via a “Request” feature
  • Allows users to: access shipping details & tracking information, review product information & inventory availability, view pricing & tailor net pricing based on the requestor’s profile, create & manage submittal packages using product data in IDEA Connector, & perform manufacturer-specific website searches, powered by Google