7:00 p.m. – 9:00 p.m.
INDEPENDENCE PUB CRAWL OF THE FREEDOM TRAIL
Learn the unknown tales of Boston’s colonial and revolutionary history as you crawl to historic taverns and hidden pubs and enjoy exclusive local Boston beers. You’ll be surprised about the influence beer had on famous American events, from the landing on Plymouth Rock to the Boston Massacre. Since this is a tour of bars and pubs, you must be at least 21 years of age to join – no exceptions.Optional Activity. Separate registration fee for this activity is required.
9:30 a.m. – 11:00 a.m.
EMERGING LEADERS ADVISORY GROUP MEETING
(Invite Only)
11:30 a.m. – 12:15 p.m.
FIRST TIME ATTENDEE LUNCH
First-time EMERGE attendees are encouraged to attend this invitation-only networking lunch and meet their fellow peers, as well as members of the ASA Emerging Leaders Advisory Group.

12:30 p.m. – 1:30 p.m.
GENERAL SESSION – BURNING SHIELD
Speaker: Jason Schechterle
A police officer trapped inside a burning vehicle, Jason suffered extreme burns to over 40% of his body, dramatically altering his appearance. His incredible story of survival is now his calling, sharing a new perspective on life, rebirth, and transformation in an event you’ll never forget.
1:45 p.m. – 2:45 p.m.
STATE OF THE INDUSTRY PANEL
Enter the minds of a builder, contractor, designer, and engineer as they share the trends they see and their perspectives on the industry. Audience will be able to question the panel for live Q & A.
2:45 p.m. – 3:00 p.m.
BREAK
3:00 p.m. – 4:45 p.m.
BEST PRACTICE ROUND TABLE SESSION
These informative roundtable discussions are excellent opportunities for all attendees to learn from one another about direct and efficient practices focused on sales, marketing, purchasing, operations, technology, and vendor relations.
5:00 p.m. – 6:00 p.m.
WELCOME RECEPTION
8:00 a.m. – 9:00 a.m.
NETWORKING BREAKFAST

9:15 a.m. – 10:15 a.m.
GENERAL SESSION – BREAK SET THINKING (Part 1)
Speaker: Dan Coleman
Break Set Thinking is a dynamic two-hour creative thinking skills program that provides participants with a proven and repeatable method to generate greater levels of innovation. Throughout the program, groups apply divergent and convergent thinking tools to prioritize challenges, generate novel ideas, strengthen them to be feasible, and develop fast traction implementation plans. Groups encounter immediate learning, develop, and present their ideas and receive expert feedback.
10:15 a.m. – 10:30 a.m.
BREAK
10:30 a.m. – 11:30 a.m.
GENERAL SESSION – BREAK SET THINKING (Part 2)
Speaker: Dan Coleman
Continuation of the Break Set Thinking workshop.
11:30 a.m. – 12:15 p.m.
NETWORKING LUNCH
2024 ASA President Patrick Maloney addresses the value of ASA, shares key initiatives ASA is working on, as well as the challenges the association is tackling on the industry's behalf. Introduced by 2024 EL Chair Brian Priest.
12:30 p.m. – 1:45 p.m.
GENERAL SESSION
Speaker: Allison Feaster
Allison Feaster is the Vice President of Player Development & Organizational Growth for the Boston Celtics. She is a former professional basketball player, a global citizen, and a trailblazer in the sports industry who is highly regarded for her leadership and team-building skills. Allison has always taken a pragmatic approach to her career. In college, she played on Harvard’s women’s basketball team (setting records that remain unbeaten), but all along she assumed she’d eventually graduate and step into a corporate role. Instead, what followed was a 17-year career playing professionally on both European teams and the WNBA. Following her WNBA career, Feaster was one of the first participants of the NBA Basketball Operations Associate Program and by 2019 was invited to join the Boston Celtics. Only 10 months later, she was promoted to Vice President. Today, Feaster supports the Celtics organization in multiple ways, including providing leadership, strategic vision, and operational support to staff and players. She’ll share her experiences, lessons learned along the way, and more.
2:00 p.m. – 3:00 p.m.
GENERAL SESSION
Speaker: Ryan Leaf
Leaf is the CEO of RAM Consultant, Inc. as well as a college and NFL football game analyst for Westwood One Sports. He continues to host his SiriusXM radio show on NFL Radio, Good Morning Football on NFL Network and has his own TV Show “The Straight Line w/ Ryan Leaf” with Fanatics. He travels and speaks to communities around the country addressing the mental health and substance abuse stigma. His story in his own words is available wherever you get your podcasts. BUST: The Ryan Leaf Story.
5:00 p.m. – 7:00 p.m. (Buses depart at 4:30 p.m.)
EVENING OUT CLOSING EVENT AT FLIGHT CLUB DARTS BOSTON
Join the Emerging Leaders for an evening of Social Darts®, located in the heart of Seaport! Transportation will be provided; buses will depart at 4:30 p.m. outside of the Westin Copley Place.