What is ASA's CONNECT?

Connecting the industry’s leaders to share with their peers and learn from leading experts is a powerful formula for success

ASA is excited to launch the newest brand in our family of trusted industry learning. CONNECT will feature in-person, topic-based education focused on one’s job responsibilities. CONNECT events are two-day meetings that offer business insight in a way that is nimble and timely making it easy for an attendee to take the knowledge back to the office and CONNECT to their daily work, while ultimately CONNECTing the dots with industry trends, topics and day-to-day business.

Each event includes extensive sessions delivered by thought-leaders as well as interactive best practice round-table sessions where attendees gain insight and learn from peers on critical topics. Whether a seasoned veteran or an emerging leader in your field, attending CONNECT will enhance careers and profitability.

Showroom Managers CONNECT

Showroom Managers face many challenges – such as how to use the most effective means of advertising (via online, social media, print) to maximize profits to combat the never ending cycle of showrooming. Showroom Managers CONNECT brings together industry leaders with varying perspectives on how to embrace methods of showcasing – allowing attendees to apply the different methods to their own showroom.

Sales and Marketing Optimization CONNECT

The Sales & Marketing Optimization CONNECT is designed for the sales and marketing professional looking to connect with thought leaders and fellow industry professionals to share best practices and gain insight on how to improve their sales and marketing performance.

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Operational & Purchasing Excellence CONNECT

As the industry continues to be challenged by competitors such as Amazon, we must evolve and tap into the transformative potential of technology to employ driving smarter efficiencies into our industry and businesses. The goal of Operational & Purchasing Excellence CONNECT is to help improve operational and purchasing excellence by bringing thought leaders and progressive industry professionals to explore the future of distributional operations, innovative practices and aligning solutions into a more efficient and profitable operation.

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HR & Training CONNECT

Firms with a strong and engaging HR and training department have a competitive market advantage. The HR & Training CONNECT focuses on developing the ability of a company recruitment, training and retaining function thru this dynamic line-up of thought leaders and dynamic best practice sessions. In addition, this program offers ASA University users or those that are thinking about engaging Association training materials into their training program will have an opportunity to network with other users on how they are employing the industry standard of training materials into their company’s performance development programs

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Jeff New

“My involvement in ASA has given me the opportunity to become friends with many of the leaders in our industry. What I’ve learned from them has enabled our company to grow and prosper. ASA has helped us train our associates, bringing more value to our customers. Overall, ASA has been critical to our success.”
Jeff New
Mid-City Supply Co., Inc.

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