9:30 – 11 a.m.                       
WOMEN IN INDUSTRY DIVISION ADVISORY GROUP MEETING
*Invite Only

10 a.m. – 6 p.m.
REGISTRATION OPEN

10 a.m. – 2 p.m.
OPEN NETWORKING TIME

2:30 – 4 p.m.
KEYNOTE ADDRESS
From Burnout to Gravitas: Finding the Strength That Sustains You
Speaker: Lisa Sun

Burnout often stems from the pressure to do it all, the drive to be perfect, and the doubt that whispers it’s never enough. Lisa Sun, entrepreneur, bestselling author, and former McKinsey & Co. consultant, leads an interactive session on quieting self-doubt, letting go of perfection, and leading with your strengths. Attendees will:

• Identify the self-doubt and perfectionism patterns that fuel burnout
• Discover their signature strength and how to lead with it
• Leave with practical tools for lasting resilience and success

4:15 – 5 p.m.
GENERAL SESSION
Woman of the Year Award Presentation and Fireside Chat

Celebrate this year’s Woman of the Year Award recipient as we recognize her outstanding leadership and contributions to the industry. Following the award presentation, enjoy an engaging fireside chat featuring insights into her career journey, experiences and lessons learned along the way.

5 – 6 p.m.
WELCOME RECEPTION

Kick off ELEVATE2027 at our Welcome Reception! Connect with fellow attendees, enjoy refreshments and light bites, and celebrate the start of an inspiring conference in San Antonio. Whether you’re reconnecting with familiar faces or meeting someone new, it’s the perfect way to begin your ELEVATE experience.

7:15 – 10 p.m.
OPTIONAL ACTIVITY
Sisters Grimm Walking Ghost Tour
*Pre-registration and additional fees required.

Explore the haunted side of San Antonio on a guided walking tour through the city’s historic downtown. Along the way, you’ll hear chilling tales, local legends and fascinating stories about the people and places that shaped the city’s past. The tour will last approximately 1 hour and 15 minutes, so please wear comfortable walking shoes.

8 – 9 a.m.
NETWORKING BREAKFAST

9 – 10 a.m.
ROUNDTABLE DISCUSSIONS

Connect with fellow attendees for the first round of collaborative discussions focused on sharing best practices, fresh ideas and practical solutions. Leave with insights you can apply in your personal and professional life.

10:15 – 11:15 a.m.
KEYNOTE ADDRESS
Develop Your Personal and Professional Vision: Create the Life and the Career You Want
Speaker: Dr. Mary Kelly

You can love your work, care about your family and have big goals, yet still feel overwhelmed. Dr. Mary Kelly, economist, leadership expert and retired U.S. Navy commander, will help you define what success means to you and create a personal and professional vision to guide your next steps. You’ll leave with a career assessment, a daily reset to decompress after the workday and a 30-day action plan to build momentum.

11:30 a.m. – 12:45 p.m.
FEATURED CONFERENCE LUNCH

Hear a Women in Industry division update from Chairwoman Dawn Bloch of NIBCO, followed by an address from 2027 ASA President Chris Reynolds.

1 – 2 p.m.
ROUNDTABLE DISCUSSIONS

Continue the conversation in a second round of collaborative discussions. Exchange experiences, explore new approaches and build on ideas shared throughout the conference to take practical solutions back to your company.

2:15 – 3:15 p.m.
PANEL DISCUSSION
The Career Playbook: Lessons for Every Stage

Every career has defining moments of growth, change, challenge and opportunity. Hear accomplished women share lessons from finding their voice, leading others, navigating career changes and redefining success. Wherever you are in your professional journey, you’ll leave with insights and inspiration for what’s next.

3:30 – 4:30 p.m.
PANEL DISCUSSION
Beyond Burnout: Building a Sustainable Career

Balancing a successful career with family, personal commitments and life’s unexpected challenges isn’t easy. Hear women leaders share how they stay engaged, energized and resilient while managing competing priorities. Learn practical strategies for setting boundaries, preventing burnout and building a fulfilling, sustainable career.

5:30 – 7:30 p.m.
NETWORKING RECEPTION

Saddle up for a Western-themed evening of networking, refreshments and fun! Connect with fellow attendees, build on new friendships and enjoy a lively evening on-site at the JW Marriott.

7:30 – 8 a.m.
NETWORKING BREAKFAST

8 – 9 a.m.
GENERAL SESSION
Travel Safety Essentials: Tips and Techniques for Women on the Go
Speaker: Joseph Brown

Close out ELEVATE2027 with practical travel safety tips and self-defense basics for women on the go. Joseph Brown, a first-degree Brazilian jiu-jitsu black belt, C4CPJJ Level 4 Defensive Tactics Instructor and 25-year law enforcement veteran, will share simple techniques to help you stay aware of your surroundings and respond confidently if a situation arises. Leave with usable skills and greater peace of mind for your next trip, whether for work or fun.