How Can Safe Driving Strengthen Your Business and Reputation?

By: National Account Executive Patrick Cunningham, Federated Mutual Insurance Company

Federated Insurance, an ASA Association Partner, provides risk management and insurance resources to help ASA members protect their businesses.

Your company vehicles are highly visible markers of your business in the local community. Every time your employees drive in a branded vehicle, they carry your company’s reputation with them.
 

The Dangers of Distractions
 

With an easily identifiable logo on the side of a vehicle, your drivers both promote your business and give an instant calling card if they aren’t driving safely. With one quick search, anyone can find your business online and leave a review.
 

Distractions extend well beyond cellphone use. Eating, adjusting navigation systems, mental fatigue, and emotional stress also divert drivers’ focus away from the road. These distractions can heighten the risk of accidents and endanger lives in the communities your business serves.
 

Make Safe Choices Part of Your Culture
 

For ASA members and business owners, it’s up to you to lead by example. By making safety a priority, you can help protect your employees while upholding your brand’s integrity. Consider the following tips:

• Require employees to pull over at a safe location before returning calls or texts.
• Create policies that clearly outline acceptable and unacceptable behavior while driving.
• Train employees and conduct regular safety meetings to review safe driving behaviors and expectations.

Protect Your Reputation

By addressing distracted driving, you can help protect your employees, the local areas you serve, and your reputation. Recognize and reward employees who consistently demonstrate safe driving habits, and make safety a key part of your company’s culture. This can help build trust within your community, strengthen your brand’s reputation, and make roads safer.
 

ASA members can take advantage of resources tailored to their business needs, including safe driving tools. Reach out to your local Federated Insurance® marketing representative to learn more.

This article is for general information and risk prevention only and should not be considered legal or other expert advice. The recommendations herein may help reduce, but are not guaranteed to eliminate any or all risk of loss. The information herein may be subject to, and is not a substitute for any laws or regulations that may apply. This information is accurate as of its publication date and is subject to change. Some of the services referenced herein may be provided by third parties wholly independent of Federated. Federated provides access to these services with the understanding that neither Federated nor its employees provide legal or other expert advice. All products and services not available in all states. Qualified counsel should be sought with questions specific to your circumstances and applicable laws.