8 a.m.
NETWORKING BREAKFAST
Attendees will have an opportunity to kick off the day over eggs and conversation at this networking breakfast.
9 a.m. – 10:15 a.m.
EDUCATION SESSION
Win Mondays
Speaker: Paul Epstein
Former NFL and NBA chief sales executive, now award-winning speaker Paul Epstein was named one of SUCCESS magazine’s top thought-leaders that get results. When not on stage, Paul advises leaders and sales teams that share a mission to implement the WIN MONDAY™ playbook and scale their own version of a championship culture.
Paul is also a 2x bestselling author of The Power of Playing Offense and Better Decisions Faster. Paul will talk to ASA West Summit attendees about playing offense in defensive environments, how to win customers, making better decisions faster and scaling a championship culture.
10 a.m. – 10:30 a.m.
BREAK
10:30 a.m. – 11:45 a.m.
EDUCATION SESSION
Workshop: AI DIY: Steps to Creating AI As a Core Competency in Your Organization
Speaker: Graham Walker
Graham Walker is a sales-focused strategist connecting SaaS solutions, practical artificial intelligence applications, and marketing to drive revenue through innovation. He is known to say "tell me about a gap you have and I'll come up with an interesting way to fill it." Graham is known for his passionate curiosity to explore new frontiers in AI and apply them in practical and innovative ways. During this workshop you will learn what agentic AI automation is and why it is changing the future of work, why it’s not as hard as you might think to develop or hire AI talent, plus attendees will see the live build out of an AI app.
11:45 a.m. – 12 p.m.
BREAK
12 p.m. – 1:30 p.m.
NETWORKING LUNCH/ASA UPDATES
During this networking lunch, ASA West Summit attendees will hear from 2026 ASA President Kip Miller of Eastern Industrial Supplies, who will give an update on the state of the association and industry activities.
1:30 p.m. – 1:45 p.m.
BREAK
1:45 p.m. – 3 p.m.
ASA WEST BEST PRACTICES ROUNDTABLE SESSION
ASA West Summit attendees will have the opportunity to sit down with their peers and discuss best practices, industry challenges and how to solve them. Attendees will be provided with a post-show report on the group’s discussions and findings.
3 p.m. – 3:15 p.m.
BREAK
3:15 p.m. – 4:30 p.m.
KEYNOTE SESSION
How to Overcome Obstacles to Reach Your Greatest Potential
Speaker: Lt Col Dan Rooney
Lt Col Dan Rooney is a force for good — a highly decorate F-16 fighter pilot with three combat tours in Iraq and the founder and CEO of Folds of Honor, a nonprofit that provides educational scholarships to the spouses and children of fallen or disabled military service members and
first responders. Dan will talk to ASA West Summit attendees about a daily pathway for clarity of purpose, fulfillment and pressing through life storms. His keynote will incorporate leadership, fighter pilot lessons, Folds of Honor, unlocking talents through faith and embracing resistance with a resilient spirit.
4:30 p.m.
DAY 2 CONCLUDES
6 p.m.
WHOLESALER/SUPPLIER/REP NETWORKING DINNERS OFFSITE
Wednesday night is open for ASA West Summit attendee hospitality. Enjoy an evening of networking and camaraderie around the La Jolla/San Diego area with fellow ASA West wholesalers, suppliers and reps.