Thursday, January 8, 2026 / News ASA Is Conducting an Annual Member Satisfaction Survey – Why Your Voice Matters Member satisfaction surveys are one of the most important tools associations like the American Supply Association (ASA) use to stay relevant, effective, and member focused. These surveys provide direct insight into what members value most, what’s working well, and where improvements are needed. Rather than relying on assumptions, surveys allow association leadership and staff to make informed decisions based on real member feedback. ASA greatly values these surveys, which help guide strategic planning, improve programs and services, enhance communication, and ensure resources are used wisely. Feedback can influence everything from event offerings and educational content to member benefits and programming. In short, satisfaction surveys help associations better serve their communities. For members, completing a satisfaction survey is a simple but powerful way to have a voice. Your feedback helps shape the future of our association and ensures your needs and expectations are understood. By sharing your experience and ideas, you contribute to a stronger, more responsive organization that delivers greater value to all members. When members participate, everyone benefits. A few minutes of your time can lead to meaningful improvements that make membership more rewarding — for you and for the entire team. If you receive the survey from us, please take the time to complete it. The results will be shared with the ASA Executive Committee and Board of Directors during the ASA LEAD Strategic Leadership Summit next month, as well as in a later Insights article. Print