SWPD Leadership Conference


Registration is now open for the 2023 SWPD Annual Leadership Conference!



Contact swpd@asa.net.

Hotel Information

Renaissance Esmeralda
Resort & Spa

44400 Indian Wells Ln
Indian Wells, CA 92210

Please contact the hotel at 760-773-4444 for current rates & availability. 

About Keynote Speaker John Freer

John is the founder of Leading on Purpose, Inc and has a 20+ year corporate career working with clients across multiple industries. John loves getting to know leaders and learning about both the challenges common to all of us and the challenges that make each situation unique. He has developed a passion for getting to the root cause of a situation and discovering how the dots connect to other symptoms an organization is facing.

Schedule of Events

1:00 p.m. – 3:30 p.m. - Conference Registration & Information Desk Open

1:30 p.m. – 2:30 p.m. - SWPD Advisory Council Meeting
Meeting is open to all registered attendees interested in learning about council activities and have an interest in getting involved. 

3:00 p.m. – 5:00 p.m. - Training Session with John Freer
Leadership – Understanding Where Influence Come from and Approaches to Developing Yourself  
Session will be of value to both current organization Senior Leadership and to “Up and Coming” potential leaders in the organization.

5:00 p.m. – 6:30 p.m. - Conference Registration & Information Desk Open

6:00 p.m. – 7:00 p.m. - Welcome Reception & Networking - All Attendees Invited

Sponsored By:

7:00 p.m. - Open for Distributor & Manufacturer Hospitality

7:00 a.m. – 8:00 a.m. - Chairman's Breakfast - All Attendees Invited

8:00 a.m. – 10:30 a.m. - Opening Remarks from SWPD Chair, A.J. Benton, and ASA Update report from Jim Kendzel followed by Keynote Address with John Freer
Leadership - Your Impact On Others and Why it Matters
Session will focus on helping you understand yourself as a leader and your interactions with others.   All will be provided access to the DiSC Assessment Tool prior to the Conference and the results of the assessment will be used during the training session. The cost of the assessment is covered in the Conference Registration fee ($80 value!).  

12:00 p.m. - Optional Golf Outing (Box Lunch Provided)
Number of registrants are booked on a first-come, first-served basis. See registration form for details. 

NOTE:  There is no planned event following the golf outing and participants are welcome to plan their own networking and social activities.

Interested in sponsoring this event?