ASA Advisor^©

ASA's economic forecast is designed specifically for the PHCP and PVF industry.  The ASA Advisor^© provides macro-economic analysis of the  industry at a national and regional level as well as reports on how the U.S. economy may impact the different industry segments served by ASA members. Each month, ASA members receive an updated, rolling 36-month forecast, complimented by an annual presentation at the association's annual NETWORK event.

Starting 2019, ASA’s Advisor will include a section on materials and commodities used in the industry to keep our members informed of the most current market data and analysis including price influencing actions on various materials and some select commodities.

About Armada

Since its founding in 2000, Armada executives have functioned as trusted strategic advisors to trade associations and business executives, merging fundamental roots in intelligence gathering, scenario planning and prediction, economic forecasting and strategy development to analyze the market forces that bear down on any industry or company. They use proprietary methodologies built over the past 20 years to process and understand what's happening in the world today and create dynamic scenarios that help understand what is most likely yet to come.

Dr. Christopher Kuehl (PhD)

Dr. Christopher Kuehl (PhD) - is a Managing Director of Armada Corporate Intelligence and one of the co-founders of the company. He serves as the Chief Economist for the National Association for Credit Management and prepares NACM's monthly Credit Managers Index. He also serves as the Chief Economist for several other organizations and is frequently interviewed in the press.

Chris is the chief editor for the Business Intelligence Brief, and makes more than 75 presentations a year to business and industry associations in the US and overseas.

Mr. Keith Prather (MBA)

Mr. Keith Prather (MBA) - is a Managing Director of Armada Corporate Intelligence and one of the companies’ co-founders. He has worked with Fortune 500 companies on everything from economic forecasting to merger and acquisition strategy, key account management, strategic planning and corporate marketing. He was a pioneer in the concept of the Continuous Situation Analysis that companies use in a fast-paced, aggressive, and dynamically changing modern business environment.

Mr. Prather focuses much of his time on incorporating analytical prediction methodologies to business situations, to give executives time to react to shifting market conditions. He also consults with companies on customer value, satisfaction, and engagement.