Operating Performance Report (OPR)

Scott Robertson, 2018 ASA Chairman of the Board

How well do you know your company's operating strengths and weaknesses?
How does your company identify opportunities for operational improvements?

ASA's annual Operating Performance Report (OPR) contains information that will enhance a wholesaler-distributor's ability to grow.  The OPR represents the most complete, accurate and up-to-date comparative financial performance data and 20-year trends published anywhere about the PHCP and industrial PVF supply chain.


182 different wholesaler-distributors representing about 2,500 locations from throughout the PHCP-PVF supply chain and across the U.S. contributed data for the 2017 study. All data received from an individual company is maintained strictly confidential. All final reports continue to be made available electronically via a secure, online portal.

For more than 70 years, this annual study has served as an easy-to-understand and actionable tool for companies to evaluate operating results in order to pinpoint strengths and identify opportunities for improvement relative to a variety of different demographics, such as product emphasis, sales volume, typical versus high profit firms, number of branches as well as large and small volume firms.  Review sample pages from the most recent industry report.

Key Performance Areas
For each of the demographics, ASA's OPR offers the ability to readily monitor key performance areas, including:
  • Gross Margin
  • Asset and Financial Management
  • Cash Management
  • Invoice/Transaction Data
  • Personnel Productivity
  • Inventory Management
  • Accounts Receivable and Payable
  • Income Statement
  • Operating Expense Control
  • Interest Expense and Operating Profit Plus Vendor Rebates to Net Sales
  • Balance Sheet
  • Sustainable Growth
  • Showroom Operations (for Plumbing Supply as well as Plumbing and PVF Firms)

What's My ROI?
Understanding financial ratios and the impact of this type of analysis means the difference between simply operating a business or excelling in the industry, The OPR provides objective feedback for managers as well as valuable data about the industry to share with a company's accountant and financial institutions.  Further, wholesaler-distributors and their suppliers can and do use this information to strengthen partnerships with one another.  Bottom line:  the OPR represents the most complete, accurate and up-to-date comparative financial performance data and 20-year trends published anywhere about the PHCP and industrial PVF supply chain.

  • Download the questionnaire and participate in the 2018 survey (XLSX and PDF formats available).
  • Register now for the FREE webinar scheduled on August 1, 2018, about the key findings from the 2018 OPR.
  • Review sample pages from the 2017 industry report.
  • Download the presentation slides from the webinar about the key findings from the 2017 report (PDF format).

Order Your Copy
Click here for an order form, or contact ASA at (630) 467-0000 or info@asa.net to order your copy of the latest OPR.  The fee is $439/$879 for members/non-members, respectively.  The OPR is not eligible for the Neupert Endowment Donor discount.

ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001