Monthly Pulse Report

Scott Robertson, 2018 ASA Chairman of the Board

ASA's Monthly Pulse Report provides a snapshot of performance for the PHCP and PVF industry and how it relates to the broader economy.  This flash report offers timely and actionable information that will improve your business intelligence about the market and industry segments in which a given company operates. 

ASA partners with Industry Insights, Inc. to collect data from wholesaler-distributor members for the previous months in these areas:
   • Sales
   • Inventory
   • Average DSOs
   • FTEs
   • Gross Margin
   • YTD Profit Before Taxes 

For any given month, the participation deadline for wholesaler-distributor members to submit data is typically on the 8th business day of the following month.

The participation deadline for the March, 2018, report is April 11th.

Preview the online questionnaire; data collection begins on the last business day of the current month. 

For the vast majority of participants, the questionnaire takes only about 5 minutes to complete.  A unique company code is required.  If your company is a wholesaler-distributor member of ASA, wants to participate, and you do not know your unique company code, contact or (630) 467-0000 for this information.

Review a sample copy of the report.

The resulting report is typically available within three business days of the participation deadline, and it is available to all ASA vendor members and only to those wholesaler-distributor members that contribute data for a given month.  The report breaks down the data across different sales volumes, industry segments, regions and specific state/metropolitan market areas for which there is a sufficient sample size/number of respondents.  Therefore, the value of this report is directly related to the number of wholesaler firms that contribute data each month - the greater the number of respondents, the more comprehensive and useful is the report and accompanying analysis.


ASA partners with Industry Insights, Inc., an objective, third-party research company that specializes in this type of survey, as well as ASA's annual Operating Performance Report and Business Valuation Appraisal, to collect and compile the results of the survey each month.  Industry Insights uses a 128-bit SSL secure web address to collect the survey data from participants.  No ASA staff member nor any company or individual inside or outside of the industry nor anyone else other than a select few associates employed directly by Industry Insights, Inc. will ever see any individual firm's confidential information.  All data is reported only in aggregate.

To learn more, or if you have any questions, please contact or (630) 467-0000.

Vendor Members

Vendor members can access the latest installment as well as archived copies of the report.


Wholesaler Members

Only the wholesaler members that contribute data for any given month have access to the reports via a secure, online portal maintained separately by Industry Insights, Inc.
  • Click here to access the secure, online portal maintained separately by Industry Insights
  • Where indicated, enter your unique company ID number
  • The report is available in both PDF and XLS formats in order to make it easier for you to incorporate industry data with your other internal reports
For questions, contact ASA at (630) 467-0000.
ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001