Registration is now open for 2023 CONNECT Communities!

Register Now!



Each participant will receive an All-Access Community Pass to the selected CONNECT group for $600 annually.

Each ASA CONNECT community is limited to 18 non-competing participants and will be filled on a first come, first serve basis. As each community fills, ASA will open registration for the next community in that job function.

Based on a proven facilitation concept, ASA CONNECT offers a solution that provides professionals in vital job functions an ability to meet online in monthly peer-to-peer facilitated sessions to discuss common challenges, gain insight and practical solutions, and learn from peers on critical topics.


  • Accounts Receivable & Payable Managers - New for 2023 Receivables & Payables
  • Operations Managers
  • Finance Managers
  • Outside Sales Managers*
  • Human Resources Managers
  • Purchasing Managers*
  • Marketing Professionals*
  • Training Managers

*Distributors Only

Marketing Professionals

The Marketing Professionals community is designed to fit the needs of those professionals charged with managing marketing activities in their organization. Some of these activities could include customer data analysis, CRM utilization, incentive and loyalty coordination, omni-channel advertising and development, etc. Regardless of where your organization is in development of marketing programs, participants are encouraged to learn and share their experience for the benefit of all.

Outside Sales Managers

As a Sales Manager for Field Sales Representatives you’re always looking for an edge. This community is the place to find it. Team up with others across the country facing the same struggles you are to find best in class solutions for recruiting, developing, mentoring, and motivating your group. Each month we’ll tackle an issue important to the community. Examples could be designing the perfect compensation plan, deciding if call reports really work, building a pipeline of talent, and spanning generational differences.

Operations Managers

The Operations Managers community is designed to fit the needs of those professionals charged with overseeing the operations of the entire organization. This person may oversee a distribution center, branch locations, or simply be responsible for operational fulfillment. Although similar, this position is generally more strategic than the branch manager responsibilities.