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Gathering Data: SWOT Analysis

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Course Description: Discover why conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is a valuable step in building a strong business case. This instructive course walks you through each component of a SWOT analysis and provides suggestions for refining your results for optimal impact. You will also learn how to use a SWOT analysis to promote and sell your business concept to decision makers. The 7-minute video takes you step-wise through a SWOT analysis, using helpful graphics and examples to highlight key concepts. Accompanying resources include a downloadable course summary and online quiz to test your retention of the material. Combine this course with others in the Gathering Data series for more techniques you can use to develop your business case.

Runtime: 0.12 Hours

Online System Requirements:

For the best experience, we recommend using Google Chrome. Adobe Flash recommended. Supported browsers and operating systems:

  • Windows 7+:Firefox 11+ / Chrome 18+ / Microsoft Edge (not Internet Explorer)
  • Mac OS X+:Safari 5+ / Firefox 11+ / Chrome 18+

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Availability: In stock






ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001