9:30 a.m. - 12:00 p.m. - OPTIONAL ZOELLER FACILITIES TOUR
*Distributors only - Space limited
2:00 p.m. - 6:00 p.m. - REGISTRATION
Drop off Family Scholar House Donations
4:30 p.m. - 5:30 p.m. - NEW ATTENDEE WELCOME EVENT
All first-time attendees welcome
5:30 p.m. - 7:30 p.m. - WELCOME RECEPTION & DINNER
ASA President Address & Presentation of Alice A. Martin Woman of the Year Award
7:30 p.m. - 8:15 p.m. - BOURBON TASTING EVENT
Join Jean Michalak, Sales Manager from Heaven Hill Distillery as she gives a crash course on all things Bourbon and the opportunity to sample different American Whiskeys. This event takes place immediately following the dinner on Wednesday, April 20.
7:45 a.m. - 9:00 a.m. - NETWORKING BREAKFAST
9:15 a.m. - 10:15 a.m. - GENERAL SESSION
How to "Sell" with Grace, Ease & Flow
Regardless of role, we are all selling something. Whether it's a product, a service, an idea, a mission, or even yourself, learn the "Sales As Service" pillars for increasing connectedness, communication, and trust, so that no matter what you're selling, people buy willingly and with pleasure.
10:30 a.m. - 11:30 a.m. - EDUCATION WORKSHOP
Practice and apply the Sales As Service principles from Michelle's general session.
11:30 a.m. - 1:00 p.m. - LUNCH
Kathleen Hoye of MCM & CPAs & Advisors/Zoeller
The Power of Family Business: Emerging Trends and Opportunities
Kathleen will discuss the Family Business Systems Model, economic impact of family businesses, the impact of COVID, and major challenges and concerns.
1:15 p.m. - 2:45 p.m. - EDUCATION SESSION
You Say More Than You Think: Leadership, Sales & Communications Secrets for Affinity and Success
Reading non-verbal cues has become more important than ever and Janine's step-by-step fool proof program will ignite women to work together, build trust and transparency, minimize conflict, understand why people act certain ways, create strategies to enhance outcomes, and tap into the 7 scientific emotions that build rapport in a male dominated environment. Includes Q & A at the end.
3:00 p.m. - 4:45 p.m. - EDUCATION BREAKOUT SESSIONS
Track 1 - Professional Growth & Development
3:00 p.m. - 3:45 p.m.
Investing in Your Professional Development Journey
Patti Schmeda of Elkay
We all realize how important professional development and continued learning are for achieving both our personal and professional goals. So why do we not invest more time and energy into developing ourselves? You are accountable for your own success. How much time do you spend networking? Do you have a voice at the proverbial table? Do you know your personal brand or unique value proposition? How influential are you? In the end, the most important thing is making a personal commitment to manage and invest in yourself - now. Learn to discover your special attributes and career ambitions that can take you on a journey to ultimately give you a rewarding career.
4:00 p.m. - 4:45 p.m.
Personal Brand: Strategies for Personal and Professional Growth
Tracie Sponenberg of The Granite Group
What is your "Personal Brand?" You may not think that you have one.... but you do. You don't have to be an influencer to have a brand! Your personal brand is simply what you project into the world, from your digital footprint to your local reputation to your work at work and in the community and beyond. It may not be something you think about, but you should. You have a tremendous opportunity to curate what you put out in the world in order to help your company, and yourself. Learn the whys and hows of personal branding, and how you can create your own brand unique to you!
Track 2 - Leading & Influencing Others
3:00 p.m. - 3:45 p.m.
Curiosity: The Secret Elixir to Leadership
Debra Clary of Humana
Curiosity may be the greatest predictor of an individual’s career trajectory because it incorporates intelligence, persistency, and an urgency to learn. This session will explore the elements of curiosity and how leaders can grow their curiosity and inspire it in others. Curiosity is a state and not a trait. All those that are curious are encouraged to join.
4:00 p.m. - 4:45 p.m.
Katie Poehling Seymour of First Supply
Genuine leaders have a deep understanding of their values, ambitions, and goals, and project their true selves for all to see. This self-awareness helps them lead with confidence and share their true passion and commitment. This authenticity helps create trust with others and is critical to ensuring collaboration.
6:00 p.m. - 8:00 p.m. - NETWORKING EVENT
Kentucky Derby Museum
Right next to the Churchill Downs, the Kentucky Derby Museum offers an expansive look at The Greatest Race, inviting you to explore the history and fanfare of the Kentucky Derby. This evening will feature a reception-style dinner and drinks.
OPTIONAL MORNING ACTIVITIES:
OPTION A - 7:00 a.m. - 7:45 a.m. - Morning Yoga with instructor Brooke Borgelt*
* Space limited
OPTION B - 7:15 a.m. - 8:00 a.m. - Book Club Discussion*
Discussion of the book "You Can't Lie to Me" by ELEVATE2022 speaker Janine Driver
* Space limited - please read the book in advance
8:00 a.m. - 9:00 a.m. - NETWORKING BREAKFAST
9:15 a.m. - 10:00 a.m. - EDUCATION SESSION
Self-Kindness is Self-Care
Kirsten Hawley of Brown Forman
I was recently asked to share some wisdom and advice with other women about managing the myriad expectations others have of us. The older I get, the more I realize how little I actually know, so coming up with helpful advice and words of wisdom is proving to be particularly challenging. So instead of advice, I have only stories -- stories about picking a career path, being a working mother, learning to ask for help, and extending the same kindness to ourselves as we so often extend to others. I hope that as you listen to these stories, you will see yourself in them, and take from them what you need to grow your career, find meaning in your work, and most importantly, give yourself a break.