Connecting the industry’s leading distributors, manufacturers and reps to share best practices and solutions to problems with their peers on a regular basis is a powerful formula for success. ASA’s CONNECT communities give professionals in vital job functions an ability to meet virtually over the web on a monthly basis to discuss common challenges and provide practical solutions.

ASA is building CONNECT communities consisting of 12 non-competing participants from sales, marketing, warehouse ops, to HR, purchasing and training.

The goal of this program is threefold:

  1. Develop solutions to common challenges through online facilitated interaction with peers of the same job function.
  2. Provide an efficient, exclusive, economical online forum for professionals to build relationships with their peers.
  3. Create value for association members by building deeper relationships within ASA.

What is CONNECT?

Based on a proven facilitation concept, like-function peers will meet online monthly to discuss a challenge introduced by one of the group members. Through the guided one-hour virtual meeting, a spotlight peer will introduce their challenge. Group members will dissect the problem and offer solutions. At the end of the meeting, the spotlight peer will assimilate the suggestions and commit to a direction. The role of the facilitator will be to prepare the spotlight peer, guide the discussion and help articulate the solution.

CONNECT registration is limited to 12 non-competing participants in each session. Each session is based on a first come, first serve basis. As each community fills, ASA will open registration for the next community in that job function. Each monthly session is led by professional third party facilitators that will lead each community in interactive best practice round table sessions where attendees can gain insight and learn from peers on critical topics.

What communities are available?

  • Trainers CONNECT
  • Sales CONNECT
  • Marketing CONNECT
  • Warehouse Operations CONNECT
  • Purchasing CONNECT


Jeff New

“My ASA involvement has allowed myself, our company, and in-turn our customers to prosper. Overall, ASA has been critical to our success.”
Jeff New
Mid-City Supply Co., Inc.

ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001