Essentials Courses

Essentials Courses

Essentials, ASA University’s flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide a critical message on the value of each member of the wholesaler distributor’s team.

Essentials of Profitable Showroom Sales©

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Quantity: 1
Total: $170.00

Member Fee:$85.00
Non-Member Fee:$170.00 

 Course Description: Essentials of Profitable Showroom Sales© covers the critical concepts of consultative selling, showroom marketing, and customer service. Designed to help new employees sharpen their selling skills and seasoned salespeople to refresh theirs, the course describes the important role that showrooms play in the overall operation of the wholesale distribution business. 

Runtime: 3.0 Hours

After completing this course, participants will be able to:

  • Discuss the role of showrooms in the wholesale distribution business
  • List and discuss the seven roles for operating a successful showroom
  • Discuss the importance of the three main parts of successful selling—product knowledge, positive attitude, and selling skills
  • Identify and discuss the nine steps in the selling cycle
  • Recognize the signals that indicate a customer is preparing to buy
  • Explain why it is important to grow gross margin dollars and list 21 ways to help your company to do so
  • Explain how customer complaints can become a sales opportunity
  • Explain why knowing about the competition can improve your showroom’s overall sales

Online System Requirements:

For the best experience, we recommend using Google Chrome. Adobe Flash recommended. Supported browsers and operating systems:

  • Windows 7+:Firefox 11+ / Chrome 18+ / Microsoft Edge (not Internet Explorer)
  • Mac OS X+:Safari 5+ / Firefox 11+ / Chrome 18+

 Eligible for the Karl E. Neupert Endowment donor discount.

Availability: In stock
ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001