Customer Focus

Making customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships.

A Comprehensive Customer Service Program

Member Fee:$42.00
Non-Member Fee:$42.00




Customer Loyalty

Member Fee:$12.90
Non-Member Fee:$12.90




Customer Service Success

Member Fee:$12.00
Non-Member Fee:$12.00




Essentials of Profitable Counter Sales for Wholesaler-Distributors©

Member Fee:$85.00
Non-Member Fee:$200.00




Essentials of Profitable Inside Sales in Distribution©

Member Fee:$85.00
Non-Member Fee:$270.00




Essentials of Profitable Outside Sales in Distribution©

Member Fee:$105.00
Non-Member Fee:$270.00




Essentials of Profitable Showroom Sales©

Member Fee:$85.00
Non-Member Fee:$200.00




Essentials of Superb Service in Distribution©

Member Fee:$35.00
Non-Member Fee:$70.00




Marketing Essentials

Member Fee:$19.96
Non-Member Fee:$19.96




Marketing Overview

Member Fee:$39.00
Non-Member Fee:$39.00




Smart Customer Service 5: Handling Customer Complaints

Member Fee:$39.95
Non-Member Fee:$39.95




Social Media Marketing

Member Fee:$29.00
Non-Member Fee:$29.00




ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001