Curriculum

A 5-Phase Program With Flexibility

The course curriculum follows the 5 Phase Program approach and gives candidates, employers and mentors the ability to manage course work – both required and electives – based on the demands of work schedules.


THE 5 PHASE PROGRAM


PHASE 1
  • E-Learning available online at ASA University with 24-7-365 access
  • Required Reading with Brief Assessments
  • Keep a journal to document what you have learned
Review the PHASE 1 Curriculum, including the online and reading portions (PDF)

PHASE 2
  • Attend the University of Innovative Distribution (UID)
  • Takes place every March for 4 Days with Registration beginning in October 
  • The UID program  offers a superior educational program that is laser-focused on the unique needs of industrial wholesale distribution 
Review the PHASE 2 Curriculum, UID Conference (PDF)

PHASE 3
  • Focus on the essentials that you need to lead a more profitable business
  • Choose the business books that will lead you in the right direction
  • The Elective Courses and Readings are completely customized by you
Review the PHASE 3 Curriculum, 40 hours of Elective Courses (PDF)

PHASE 4
  • Register for the Final Assessment, a 100-question final exam
  • Test focused on eLearning requirements learned in Phase 1 
  • Passing the test (85% or better) is a prerequisite for moving on to the final component, the Capstone Project
Review the PHASE 4 Curriculum, Final Assessment (PDF)

PHASE 5
  • Within six months you will be asked to present a Capstone Project 
  • A written thesis using the framework of the B.A.R. Template (Background, Action, Result) presented in-person to the Graduate Review Committee is also required
  • Demonstrate your understanding and ABILITY as a successful Distribution Manager

Review the PHASE 5 Curriculum, Capstone Project details (PDF)

Elective Courses & Readings

Need Some Suggestions for your Elective Courses and Readings. Here is a list of recommendations from ASA:

Sample Elective Course/Book/Training Activity

Hours

College

Essentials of Profitable Inside Sales in Distribution©

4.00

Sales

Essentials of Profitable Outside Sales in Distribution©

4.00

Sales

Essentials of Profitable Warehouse Operations©

3.00

Warehouse

Essentials of Profitable Showroom Sales©

3.00

Sales

Essentials of Profitable Counter Sales for Wholesaler-Distributors©

3.00

Sales

Essentials of Profitable Purchasing and Inventory Management©

4.00

Purchasing

FOCUS: Achieving Your Highest Priorities/Franklin Covey

8.00

Business

Public Speaking Mastery (Dale Carnegie)

30.00

Business

Financial Metrics; Basic P & L courses at local college

20.00

Business

The Customer Comes Second, Hal Rosenbluth

6.00

Sales

How to Become a Rainmaker, Jeffery Fox

6.00

Sales

Achieving Effective Inventory Management–NAW

6.00

Purchasing

The Greatest Salesman in the World, Og Mandino

6.00

Sales

Little Red Book of Sales Answers, Jeff Gitomer

6.00

Sales

The Mary Kay Way, Mary Kay Ash

6.00

Sales/Leadership

Negotiate to Close, Gary Karrass

6.00

Purchasing

Critical Thinking, Daniel Feldman

6.00

Business

Raving Fans, Ken Blanchard

6.00

Business

Customer Satisfaction is Worthless, Jeff Gitomer

6.00

Sales

Emotional Intelligence, Daniel Goleman

6.00

Business

Company-Specific/Selected Training

30.00max

ALL

ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001