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| This highly interactive, 40-page workbook makes your team smarter about your internal and external customers. It introduces them to basic concepts of customer service and the connection between “Superb Service” and increased profit levels. Employees learn that the customers define service. They also discover how specific groups such as contractors and MRO/OEM customers define what they value most from the wholesale distributor. In addition, the workbook describes several measures of service, connects service decisions to customer profitability, teaches the connection between the internal and external customers, and offers several tips and techniques for communicating positively with customers. The workbook uses “bringing-it-in-house” exercises to encourage employees to make recommendations on how the principles and techniques they are learning can make immediate service improvements within their own company. More Info |
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| Item code |
70CS |
| Publisher |
ASA Education Foundation |
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This popular business training tool, originally provided in video, is now available in DVD format at a greatly reduced price. It is designed to give your inside sales people the skills to make them a more aggressive and effective part of your selling
system. It provides basic training either as self-study or for a classroom environment, and provides the learner with navigation prompts included in the Participant’s Workbook and audio/visual segments.
The course consists of five modules:- Introduction to a Changing Marketplace
- Account Building
- Sales and Customer Service
- You and the Company
- Goal Setting and Time Management
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| Item code |
AISDVD |
| Publisher |
ASA Education Foundation |
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| Written expressly for wholesale distributors of all types and sizes by Scott E. Benfield and Jane E. Barnard, this book explains how to boost bottom-line profits through a more systematic and market-driven approach to pricing. The 173-page manual counsels wholesalers to develop a corporate-level, pricing-management function that focuses primarily on the varying types of customers served and their equally varying product and service needs. The book contrasts this approach to the practice of leaving pricing decisions to field sales personnel, while creating compensation systems that inadvertently reward them for cutting prices in response to competitive pressures. More Info |
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| Item code |
PM 01 |
| Author |
Scott E. Benfield and Jane E. Barnard |
| Publisher |
ASA Education Foundation |
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