Sales and Marketing Optimization CONNECT

Sales and Marketing Optimization CONNECT

The Sales & Marketing Optimization CONNECT is designed for the sales and marketing professional looking to connect with thought leaders and fellow industry professionals to share best practices and gain insight on how to improve their sales and marketing performance.

Registration for the 2019 event is closed. Learn about the 2019 program below and check back later for updates.

Session Thought Leaders

Negotiations Skills-Answering Difficult Questions

Anthony Huey
You’re in the middle of a tough negotiation and the question comes out of left field, a question you never expected, and one for which you have no answer. What to do? Unacceptable options are stammering, silence, inappropriate laughter and just plan verbal panic. The next words you say may make or break the deal. Take control by attending this session and learn pragmatic methods to take and keep control of the negotiations.

Building a Winning Digital Marketing Strategy

Justin King
How do you get your eCommerce site ready to grow and compete with the national leaders and Amazon? Justin King, President of B2X Partners, leads a session focused on the X eCommerce System – a systematic approach to creating a customer-centric, competitive eCommerce site. Especially focused on the challenges and opportunities for distributors, the X eCommerce System covers the plan, people, technology, product content, user experience, analytics, and operations needed to drive your digital business.

Creating Your Unique Value Proposition

Joe Ellers
Customers purchase two things from us. The first are products and services that we offer. The second is an image that we work hard to build and cultivate of a promise that becomes our brand. Our brand is built on the many levels of promise that each member of our team carefully cultivates with our customers. From our manufacturers that we represent to the employees that deliver our products, each represents a part of our brand. Successful distributors look at the opportunities for sales throughout the entire sales chain and not solely on the product features. Joe Ellers will walk you thru ways to increase your sales beyond the old established methods many distributors employ.

Selling to Win

Alex Goldfayn
If you are in sales, fear costs you millions of lost sales and this session is for you. Fear is the reason most sales people don’t like to pick up the phone and call a customer. Fear is the reason we don’t ask for more business from customers, even thou they would love to buy more from us. In this session, Alex Goldfayn will show you how to overcome the destructive nature of fear in selling and replace it with confidence, optimism, gratitude, joy and proactive sales work by using simple sales techniques that will add on to existing sales and close 20% more quotes.


Monday, June 10

5:30pm – 7:00pm Registration

6:00pm – 7:00pm Welcome Reception

Tuesday, June 11

7:00am – Noon Registration

7:00am – 7:45am Welcoming Breakfast & ASA Update

8:00am – 9:45am Negotiating Skills: Answering Difficult Questions

10:00am – 11:45am Digital Branch Secrets: The Key To Competing Online

12:00noon – 1:00pm Networking Lunch

1:15pm – 3:45pm Creating Your Unique Value Proposition

4:00pm – 5:00pm Best Practices Round Table Discussions

Wednesday, June 12

7:00am – 7:45am Networking Breakfast

8:00am – 11:00am Selling to Win

11:00am – 11:30am Wrap-Up & Session Takeaways

ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001