Core Purpose... To help PHCP and PVF supply chain partners run more efficient, profitable businesses.

Core Competency... Competencies in knowledge transfer and access to information and insight will be our distinguishing character, and the assets sustaining education and advocacy inititives that provide members with superior position in the marketplace.

Core Values... INTEGRITY: Evidenced by ethical, proper and responsible representation of the values, interests, and expectations of our member companies.   RELEVANCE: Evidenced by policies, products, and services that are in step with our members' needs and result in added value relevant to our customers and beneficial to our industry.   FAIRNESS: Evidenced by representation of all industry segments, accessibility, constructive dialogue, communication without fear of reprisal, and open and enjoyable environment characteristic of an industry united by common interests.   LEADERSHIP: Evidenced by commitment to excellence, adaptability, and continuous improvement that advances and enhances the industry and ASA members.

Strategic Principles... PROMOTE our association brand as the standard of excellence by which the market judges credibility.   CONTRIBUTE to significantly enhanced business growth and profitability.   PROVIDE innovative programming that improves the entire supply chain and offers value to all supply chain partners.   EARN the appreciation of all populations touched by the products we sell as the recognized and responsible advocate for all segments of the PHCP and PVF industry.

Core Purpose... To help PHCP and PVF supply chain partners run more efficient, profitable businesses.

Core Competency... Competencies in knowledge transfer and access to information and insight will be our distinguishing character, and the assets sustaining education and advocacy inititives that provide members with superior position in the marketplace.

Core Values... INTEGRITY: Evidenced by ethical, proper and responsible representation of the values, interests, and expectations of our member companies.   RELEVANCE: Evidenced by policies, products, and services that are in step with our members' needs and result in added value relevant to our customers and beneficial to our industry.   FAIRNESS: Evidenced by representation of all industry segments, accessibility, constructive dialogue, communication without fear of reprisal, and open and enjoyable environment characteristic of an industry united by common interests.   LEADERSHIP: Evidenced by commitment to excellence, adaptability, and continuous improvement that advances and enhances the industry and ASA members.

Strategic Principles... PROMOTE our association brand as the standard of excellence by which the market judges credibility.   CONTRIBUTE to significantly enhanced business growth and profitability.   PROVIDE innovative programming that improves the entire supply chain and offers value to all supply chain partners.   EARN the appreciation of all populations touched by the products we sell as the recognized and responsible advocate for all segments of the PHCP and PVF industry.