Essentials Courses

Essentials, ASA University's flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide the critical message about the value of each member of the wholesale distributor's team.

Most Essentials courses are available online or in book format. The Essentials courses contain self-grading end-of-chapter quizzes, a glossary, and a final exam. In addition, the online versions of the courses contain learning games, engaging activities, and audio narration.

Essentials of Superb Service in Distribution©

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Quantity: 1
Total: $70.00


Order Limit: 1

Course Description:  Essentials of Superb Service in Distribution© provides team members with a concise explanation of the most important keys to providing superb service from a distribution perspective. This interactive course addresses the critical operational, economic, and interpersonal aspects of superb service from a wholesale distribution perspective.  

Runtime:  0.5 Hours 

After completing this course, participants will be able to:

  • Discuss what customers value most in a distributor
  • Explain how to cover the cost of providing value to customers
  • Describe how to work with internal customers
  • Describe the keys to developing sound working relationships 

Online System Requirements:
For the best experience, we recommend using Google Chrome. Adobe Flash recommended. 














Eligible for the Karl E. Neupert Endowment donor discount.



Member Fee:$40.00
Non-Member Fee:$70.00

Availability: In stock
ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001