Essentials Courses

Essentials, ASA University's flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide the critical message about the value of each member of the wholesale distributor's team.

Most Essentials courses are available online or in book format. The Essentials courses contain self-grading end-of-chapter quizzes, a glossary, and a final exam. In addition, the online versions of the courses contain learning games, engaging activities, and audio narration.

Overview of Wholesale Distribution©

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Quantity: 1
Total: $70.00


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Course Description:  Overview of Wholesale Distribution© provides distribution team members with an overview of how the industry provides value, makes its money, serves its customers, and improves its operations. 

Runtime:  0.4 Hours 

After completing this course, participants will be able to:

  • Discuss the role of distribution in the U.S. economy
  • Describe how wholesalers add value for its vendors and customers
  • Explain how wholesaler-distributors earn money
  • List some basic rules of pricing
  • Describe how even small improvements impact profits

Online System Requirements:
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 Eligible for the Karl E. Neupert Endowment donor discount.



Member Fee:$40.00
Non-Member Fee:$70.00

Availability: In stock
ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001