Essentials Courses

Essentials, ASA University's flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide the critical message about the value of each member of the wholesale distributor's team.

Most Essentials courses are available online or in book format. The Essentials courses contain self-grading end-of-chapter quizzes, a glossary, and a final exam. In addition, the online versions of the courses contain learning games, engaging activities, and audio narration.

Essentials of Profitable Showroom Sales©

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Total: $200.00



Course Description:  Essentials of Profitable Showroom Sales© covers the critical concepts of consultative selling, showroom marketing, and customer service. Designed to help new employees sharpen their selling skills and seasoned salespeople to refresh theirs, the course describes the important role that showrooms play in the overall operation of the wholesale distribution business. 

Runtime:  3.0 Hours 

After completing this course, participants will be able to:

  • Discuss the role of showrooms in the wholesale distribution business
  • List and discuss the seven roles for operating a successful showroom
  • Discuss the importance of the three main parts of successful selling—product knowledge, positive attitude, and selling skills
  • Identify and discuss the nine steps in the selling cycle
  • Recognize the signals that indicate a customer is preparing to buy
  • Explain why it is important to grow gross margin dollars and list 21 ways to help your company to do so
  • Explain how customer complaints can become a sales opportunity
  • Explain why knowing about the competition can improve your showroom’s overall sales 

Online System Requirements:
For the best experience, we recommend using Google Chrome. Adobe Flash recommended.















 Eligible for the Karl E. Neupert Endowment donor discount.



Member Fee:$115.00
Non-Member Fee:$200.00

Availability: In stock
ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001