Essentials Courses

Essentials, ASA University's flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide the critical message about the value of each member of the wholesale distributor's team.

Most Essentials courses are available online or in book format. The Essentials courses contain self-grading end-of-chapter quizzes, a glossary, and a final exam. In addition, the online versions of the courses contain learning games, engaging activities, and audio narration.

Essentials of Profitable Wholesale Distribution©

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Quantity: 1
Total: $230.00

Course Description:  Essentials of Profitable Wholesale Distribution© provides a straightforward and clear understanding of how wholesaler-distributors make and spend money, why understanding margin and mark-up is important, how pricing decisions impact the bottom line, and why you need to know what your customers really want. The course provides the basics of distribution economics, customer service, sales, and marketing. Real-world statistics and ratios from ASA’s Operating Performance Report (OPR) are incorporated throughout the training.  

Runtime:  4.0 Hours 

After completing this course, participants will be able to:

  • Discuss the role of wholesaler-distributors in the economy
  • Explain the differences among gross profit, gross margin, gross margin dollars, and mark-up
  • Describe the disadvantage of buying too much or too little inventory
  • Calculate the effect of price cutting on gross margin dollars 

Online System Requirements:
For the best experience, we recommend using Google Chrome. Adobe Flash recommended. 

Eligible for the Karl E. Neupert Endowment donor discount.

Member Fee:$130.00
Non-Member Fee:$230.00

Availability: In stock
ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001