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Essentials Courses

Essentials Courses

Essentials, ASA University’s flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide a critical message on the value of each member of the wholesaler distributor’s team.

Essentials of Profitable Outside Sales in Distribution©

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Total: $270.00



Member Fee:$155.00
Non-Member Fee:$270.00 


Course Description: Essentials of Profitable Outside Sales in Distribution© explains the role of outside sales in wholesale distribution.  For many companies, outside salespeople often serve as the company’s face to the customer, and generating income and revenue is their primary role. Today, outside sales professionals are taking on greater responsibility for their company’s profitability. This course provides an in-depth understanding of the requirements for and the role of the modern outside sales professional.

Runtime: 4.0 Hours

After completing this course, participants will be able to:

  • Understand why wholesaler-distributors must make money—and a profit—to remain healthy and stay in business
  • Discuss an outside sales representative’s expected outcomes, job duties, and requirements
  • Explain how to generate sales and increase profit
  • Demonstrate the steps in the outside sales process
  • Demonstrate how to create an effective outside sales call
  • Demonstrate effective time management

Online System Requirements:

For the best experience, we recommend using Google Chrome. Adobe Flash recommended. Supported browsers and operating systems:

  • Windows 7+:Firefox 11+ / Chrome 18+ / Microsoft Edge (not Internet Explorer)
  • Mac OS X+:Safari 5+ / Firefox 11+ / Chrome 18+

 















Eligible for the Karl E. Neupert Endowment donor discount.



Availability: In stock
ASA Headquarters and Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001