Essentials Courses

Essentials, ASA University's flagship brand, is comprised of separate and distinct courses, each targeting specific areas of a typical wholesale distribution business. By focusing on the ultimate goal of improving profitability, these courses provide the critical message about the value of each member of the wholesale distributor's team.

Most Essentials courses are available online or in book format. The Essentials courses contain self-grading end-of-chapter quizzes, a glossary, and a final exam. In addition, the online versions of the courses contain learning games, engaging activities, and audio narration.

Essentials of Profitable Outside Sales in Distribution©

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Total: $270.00



Course Description:  Essentials of Profitable Outside Sales in Distribution© explains the role of outside sales in wholesale distribution.  For many companies, outside salespeople often serve as the company’s face to the customer, and generating income and revenue is their primary role. Today, outside sales professionals are taking on greater responsibility for their company’s profitability. This course provides an in-depth understanding of the requirements for and the role of the modern outside sales professional. 

Runtime:  4.0 Hours 

After completing this course, participants will be able to:

  • Understand why wholesaler-distributors must make money—and a profit—to remain healthy and stay in business
  • Discuss an outside sales representative’s expected outcomes, job duties, and requirements
  • Explain how to generate sales and increase profit
  • Demonstrate the steps in the outside sales process
  • Demonstrate how to create an effective outside sales call
  • Demonstrate effective time management 

Online System Requirements:
For the best experience, we recommend using Google Chrome. Adobe Flash recommended.















Eligible for the Karl E. Neupert Endowment donor discount.



Member Fee:$155.00
Non-Member Fee:$270.00

Availability: In stock
ASA Headquarters
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001
Washington DC Office
1875 Eye Street, Northwest
Washington, DC 20006
P: 703.328.5234
ASA Education Foundation
1200 N. Arlington Heights Road, #150
Itasca, IL 60143
P: 630.467.0000
F: 630.467.0001