Essentials Courses

Essentials of Profitable Wholesale Distribution©

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Total: $230.00



Course Description:  Essentials of Profitable Wholesale Distribution© provides a straightforward and clear understanding of how wholesaler-distributors make and spend money, why understanding margin and mark-up is important, how pricing decisions impact the bottom line, and why you need to know what your customers really want. The course provides the basics of distribution economics, customer service, sales, and marketing. Real-world statistics and ratios from ASA’s Operating Performance Report (OPR) are incorporated throughout the training.  

Runtime:  4.0 Hours 

After completing this course, participants will be able to:

  • Discuss the role of wholesaler-distributors in the economy
  • Explain the differences among gross profit, gross margin, gross margin dollars, and mark-up
  • Describe the disadvantage of buying too much or too little inventory
  • Calculate the effect of price cutting on gross margin dollars 

Online System Requirements:
For the best experience, we recommend using Google Chrome. Adobe Flash recommended. 














Eligible for the Karl E. Neupert Endowment donor discount.



Member Fee:$130.00
Non-Member Fee:$230.00

Availability: In stock