The Fred V. Keenan Lifetime Achievement Award honors an individual's contributions to, and achievements in, the PHCP/PVF industry.  It is named for its first recipient, Fred V. Keenan of Keenan Supply, div. of Hajoca Corp.  Criteria for this award includes:        a career of service in the PHCP/PVF industry        personal influence on the current status of the channel        a history of dedicated service to ASA and the ASA Education Foundation        projection of a positive industry image        positive effect on the industry in general This award is not an annual award, but is given at the discretion of the ASA's Executive Committee, which reviews nominations made from within the PHCP/PVF industry. Nominations for the Fred V. Keenan Lifetime Achievement Award may be submitted in writing to info@asa.net for consideration.

2000	Fred V. Keenan Fred grew his company, Keenan Supply, into a regional leader in the West, and after his affiliation with Hajoca, the Keenan name continues today as a proud identity in the industry. He is a very giving man, someone who has always been involved and who has set the highest example for professionalism in our industry.   Fred has not only been a tireless volunteer within ASA, but has also been an admired civic leader and benefactor in his community. Involved with AI before ASA was formed in 1969,  Fred established himself as a dedicated industry citizen and association volunteer.  He became ASA president in 1985, leading ASA through great changes.  This award in named in Fred's honor, for one who has accomplished so much in his lifetime.
2003	Karl E. Neupert In 1928, Karl’s grandfather helped co-found Consolidated Supply Co., in Oregon. Karl joined the industry full-time in 1962, becoming President of Consolidated in 1978. As president, Karl gained first-hand knowledge of the challenge of continuously improving the wholesale distribution channel and became a dedicated volunteer in industry associations.   Karl served on ASA’s Board, becoming president of the association in 1999 and was involved in several groundbreaking events during his tenure as an ASA volunteer. By far, his most impressive accomplishment was the creation of a $10 million endowment fund to fund research and the development training programs for the PHCP industry, which has become the Karl E. Neupert Endowment Fund in honor of his support and vision.  Karl lost a battle with pancreatic cancer in 2002 and the industry lost one of its greatest assets.
2004	Edward J. Felten Ed joined this industry on January 1, 1965 as corporate controller of LaCrosse Plumbing Supply Company, a distributorship founded in Wisconsin in 1897 by the grandfather of Ed’s wife, Cathy. Quickly making his way up the ladder, Ed became the company’s acting chairman in 1980, a role he held until his retirement on the last day of 1999. Over the course of those 35 years, he assisted in building the company into the First Supply Group, a powerhouse of 13 branches in three Midwestern States: Illinois, Minnesota and Wisconsin. Ed began his volunteer role at ASA as chairman of the Government Affairs Committee during the ‘80’s, served on the Campaign Advisory Board for the educational endowment campaign and became a member of the ASA Executive Committee, moving through the chairs until he became president in 1998.
2005	John M. McDonald, III John comes from a family that has been grounded in the plumbing wholesaling and manufacturing business.  A.Y. McDonald Mfg. Co. was founded in Dubuque, Iowa in 1856 by John’s great grandfather.  After college, five years in the U.S. Air Force as a jet fighter pilot, and a job as a test pilot, John joined the family business in 1958 at a branch location in Dubuque.  Working his way up the ladder, John ran an acquired company, Brock-McVey, successfully expanding the business and culminating his professional careers as CEO of the entire A.Y. organization. John served as ASA president in 1984, the year the industry’s first trade show debuted (the PHCP Expo) and began his career as author, writing manuals and books on subjects from showrooms to sales promotions.  John also served as president of the Plumbing-Heating-Cooling Information Bureau in 1985.
2006	John E. Martin John began his career in our industry in 1968 as a young army private who took a warehouse job for a company called Grinnell.  During the almost forty years John has been with the company (now called Anvil), he has worked in the warehouse and has done everything from sales to branch management, to become the vice president of national accounts.  His retirement in 2003 has not slowed him down and he now works in a consulting role with Anvil and stays involved in the industry. John has served on the ASA Education Foundation Board of Trustees, serving as the Board’s first-ever elected vendor president in 1999-2000.  He is now serving a second stint on the Vendor Member Division and likewise sits on the ASA Board of Directors and the ASA Executive Committee.
2007	Frank Finkel In 1967, Frank joined his father, Irving, at Davis & Warshow in New York, beginning both his life’s profession and his life’s passion. In 1987, Frank took over as president and his dedication has been rewarded with business growth to the #1 wholesale distributor of PHCP/PVF supplies in New York, being twice-named Wholesaler of the Year by Supply House Times and being listed countless times on magazine listings for top suppliers.   After serving on regional Boards, association committees and councils, Frank became president of ASA in 1990. His leadership and commitment did not stop once he became a Past Chairman. In fact, he is serving on the ASA Education Foundation Board of Trustees and is the 2009 President of that group – 18 years after he first served as President of ASA!

2000	Fred V. Keenan Fred grew his company, Keenan Supply, into a regional leader in the West, and after his affiliation with Hajoca, the Keenan name continues today as a proud identity in the industry. He is a very giving man, someone who has always been involved and who has set the highest example for professionalism in our industry.   Fred has not only been a tireless volunteer within ASA, but has also been an admired civic leader and benefactor in his community. Involved with AI before ASA was formed in 1969,  Fred established himself as a dedicated industry citizen and association volunteer.  He became ASA president in 1985, leading ASA through great changes.  This award in named in Fred's honor, for one who has accomplished so much in his lifetime.
2003	Karl E. Neupert In 1928, Karl’s grandfather helped co-found Consolidated Supply Co., in Oregon. Karl joined the industry full-time in 1962, becoming President of Consolidated in 1978. As president, Karl gained first-hand knowledge of the challenge of continuously improving the wholesale distribution channel and became a dedicated volunteer in industry associations.   Karl served on ASA’s Board, becoming president of the association in 1999 and was involved in several groundbreaking events during his tenure as an ASA volunteer. By far, his most impressive accomplishment was the creation of a $10 million endowment fund to fund research and the development training programs for the PHCP industry, which has become the Karl E. Neupert Endowment Fund in honor of his support and vision.  Karl lost a battle with pancreatic cancer in 2002 and the industry lost one of its greatest assets.
2004	Edward J. Felten Ed joined this industry on January 1, 1965 as corporate controller of LaCrosse Plumbing Supply Company, a distributorship founded in Wisconsin in 1897 by the grandfather of Ed’s wife, Cathy. Quickly making his way up the ladder, Ed became the company’s acting chairman in 1980, a role he held until his retirement on the last day of 1999. Over the course of those 35 years, he assisted in building the company into the First Supply Group, a powerhouse of 13 branches in three Midwestern States: Illinois, Minnesota and Wisconsin. Ed began his volunteer role at ASA as chairman of the Government Affairs Committee during the ‘80’s, served on the Campaign Advisory Board for the educational endowment campaign and became a member of the ASA Executive Committee, moving through the chairs until he became president in 1998.
2005	John M. McDonald, III John comes from a family that has been grounded in the plumbing wholesaling and manufacturing business.  A.Y. McDonald Mfg. Co. was founded in Dubuque, Iowa in 1856 by John’s great grandfather.  After college, five years in the U.S. Air Force as a jet fighter pilot, and a job as a test pilot, John joined the family business in 1958 at a branch location in Dubuque.  Working his way up the ladder, John ran an acquired company, Brock-McVey, successfully expanding the business and culminating his professional careers as CEO of the entire A.Y. organization. John served as ASA president in 1984, the year the industry’s first trade show debuted (the PHCP Expo) and began his career as author, writing manuals and books on subjects from showrooms to sales promotions.  John also served as president of the Plumbing-Heating-Cooling Information Bureau in 1985.
2006	John E. Martin John began his career in our industry in 1968 as a young army private who took a warehouse job for a company called Grinnell.  During the almost forty years John has been with the company (now called Anvil), he has worked in the warehouse and has done everything from sales to branch management, to become the vice president of national accounts.  His retirement in 2003 has not slowed him down and he now works in a consulting role with Anvil and stays involved in the industry. John has served on the ASA Education Foundation Board of Trustees, serving as the Board’s first-ever elected vendor president in 1999-2000.  He is now serving a second stint on the Vendor Member Division and likewise sits on the ASA Board of Directors and the ASA Executive Committee.
2007	Frank Finkel In 1967, Frank joined his father, Irving, at Davis & Warshow in New York, beginning both his life’s profession and his life’s passion. In 1987, Frank took over as president and his dedication has been rewarded with business growth to the #1 wholesale distributor of PHCP/PVF supplies in New York, being twice-named Wholesaler of the Year by Supply House Times and being listed countless times on magazine listings for top suppliers.   After serving on regional Boards, association committees and councils, Frank became president of ASA in 1990. His leadership and commitment did not stop once he became a Past Chairman. In fact, he is serving on the ASA Education Foundation Board of Trustees and is the 2009 President of that group – 18 years after he first served as President of ASA!